Keneland LLCSalesforce Consulting

About Keneland

Enterprise Salesforce expertise — without the enterprise overhead

Founder & Principal Consultant

Manimaran Gunasekaran

Sr. Director, Enterprise Delivery & Customer-Facing Engineering

Livermore, CA

Enterprise delivery and customer-facing engineering leader with 20+ years of experience spanning Professional Services, forward-deployed engineering, and enterprise SaaS implementation at scale.

Most recently led a team of 100+ engineers and managers at Block Inc, owning delivery outcomes across multiple enterprise accounts with a $30M annual operating budget. Proven track record managing managers in customer-facing engineering organizations, tying delivery performance to utilization and renewal readiness, and translating field patterns into actionable insights for executive stakeholders.

Strong commercial acumen with deep experience operating against financial targets, headcount planning, and resourcing tradeoffs. Extensive insurance industry experience (Delta Dental) alongside enterprise B2B SaaS delivery for Fortune 500 clients including Google, Meta, eBay, Adobe, and NetApp.

Enterprise DeliveryCustomer-Facing EngineeringSalesforce ArchitectureAI EnablementProfessional ServicesP&L / OPEX ManagementTeam Building (100+)Forward DeploymentSAFe AgileCloud MigrationHeadcount PlanningStakeholder Management

GTM Tech Stack

Sales LoftMomentumCloudingoLead Data6senseLinkedIn Sales NavigatorDocuSign CLMDocuSign Digital SignatureOmniStudioConga ComposerConga CPQHighspotSeismicGongChili PiperMuleSoftWorkatoApolloZoomInfoLusha
20+
Years of Experience
100+
Engineers Led at Block
$30M
Annual OPEX Managed
14
Salesforce Certifications

Career Journey

Head of CRM Platform Engineering

Jul 2021 – Feb 2026

Block Inc (Square, Cash App, Afterpay)

  • Directly managed engineering managers, tech leads, and program managers across a team of 100+ in a customer-facing engineering organization
  • Owned delivery outcomes across multiple enterprise accounts (Square, Cash App, Afterpay) with a $30M annual OPEX
  • Tied delivery performance to utilization and renewal readiness, using data to inform tradeoffs and improve decision quality
  • Led AI enablement across delivery operations — deploying Agentforce, AI-powered automation, and intelligent workflows
  • Acted as connective tissue across GTM, Product, and Engineering — translating field patterns into actionable insights for VP-level stakeholders

Sr Solutions Architect

Apr 2019 – Jun 2021

Delta Dental of California

  • Technology strategist within Enterprise Architecture in the insurance industry, defining architecture runways and governance for SAFe Agile delivery
  • Led architecture assessments evaluating cloud suitability, dependencies, and security — delivering migration strategies with TCO modeling and risk frameworks
  • Translated complex technical concepts into clear recommendations for non-technical executive stakeholders in a regulated environment

Sr Salesforce Solutions Architect

Jul 2015 – Apr 2019

Slalom Consulting

  • Led enterprise SaaS delivery for Google, Meta, eBay, Guidewire, and Specialized Bicycles — owning delivery outcomes across multiple accounts simultaneously
  • Managed a 15-member forward-deployed delivery team for Google People Operations, coaching team leads and managing capacity
  • Delivered complex implementations including CPQ/Lead-to-Order for eBay Advertising, Partner Community for Meta APAC, and Service Cloud transformation for Guidewire

Salesforce Platform Lead

Nov 2013 – Jul 2015

Adobe Systems

  • Led CRM platform solutions for Sales and Service; chaired solution review board governing platform changes, intake prioritization, and delivery alignment
  • Drove CI/CD automation, SSO integrations, and platform governance — establishing delivery standards for engineering teams

Salesforce Techno-Functional Consultant

Oct 2010 – Nov 2013

Appirio (NetApp)

  • Owned end-to-end delivery for NetApp's global enterprise account — requirements discovery, solution design, engineering, data migration, and go-live support
  • Built custom frameworks for opportunity management, partner deal registration, and sales credit allocation

Technology Consultant & Delivery Lead

Jun 1999 – Oct 2010

TCS (Adobe), Wipro, Scandent, AIG

  • Progressive Professional Services and delivery leadership spanning enterprise SaaS, CRM transformations, and platform engineering for Fortune 500 clients
  • Built deep expertise in enterprise B2B delivery models, offshore/nearshore operations, and customer-facing engineering across US, UK, and India

Enterprise Clients We've Delivered For

AppleGoogleMetaeBayAdobeNetAppBlock (Square, Cash App, Afterpay)Delta DentalPepsiCoCushman & WakefieldAIGGuidewireSpecialized Bicycles

Salesforce Certifications

Salesforce Certified System & Application Architect — 14 certifications spanning architecture, development, and consulting.

System & Application ArchitectIntegration ArchitectData Architecture DesignerSales Cloud ConsultantService Cloud ConsultantPlatform Developer IEinstein Analytics ConsultantIdentity & Access Management Designer
Master of Computer Applications — Bharathidasan University, India

Mission & Values

Our mission is to bring Fortune 500-caliber Salesforce expertise to growing companies — with the speed, transparency, and accountability of a boutique partner.

Results-Driven

We measure success by your business outcomes, not hours logged or tickets closed.

Client-First

Your success is our success. We become an extension of your team, not just a vendor.

Collaborative

We work alongside your team, sharing knowledge and building capabilities for the long term.

Excellence

We bring certified expertise and best practices to every engagement, large or small.

Why Keneland

Keneland was founded with a simple belief: growing companies deserve the same caliber of Salesforce expertise that Fortune 500s get — without the six-figure retainers and 12-month timelines.

Enterprise Pedigree

Our team has delivered for Google, Meta, eBay, Adobe, and Block — we bring that rigor to every engagement.

Boutique Agility

No layers of account managers. You work directly with senior architects who know your org.

Full Lifecycle

From strategy and assessment through implementation, optimization, and managed services.

AI-Forward

We bring AI enablement experience from Block Inc — Agentforce, intelligent workflows, and LLM integrations.

Let's Talk

Schedule a 20-minute intro call with Mani to see if Keneland is the right fit for your Salesforce goals.

Schedule an Intro Call