Keneland Services
Data Cloud
Data Cloud unifies customer data from Salesforce and external sources with identity resolution, segmentation, and activation across marketing, sales, and service.
Challenges We Solve
- •Customer data scattered across systems
- •No single view of the customer
- •Difficulty activating data for personalization and campaigns
What You'll Achieve
- •Unified customer profiles and identity resolution
- •Segmentation and activation for campaigns and experiences
- •Connected insights across Salesforce and external data
Our Approach
1
Discover
Map data sources, identity keys, and use cases.
2
Design
Design data model, identity resolution, and activation flows.
3
Build
Implement Data Cloud objects, flows, and activations.
4
Deploy
Go live with training and measurement.
What We Deliver
Data Cloud data model
Identity resolution and segmentation
Activation to Marketing/Sales/Service
Frequently Asked Questions
What data sources can Data Cloud connect?
Data Cloud connects to Salesforce orgs, external databases, files, and APIs via connectors and ETL.
How is identity resolution configured?
We configure match rules and merge policies to resolve identities across sources into a single profile.
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